Discover the finest handcrafted brass artistry from Moradabad, where tradition meets contemporary elegance.
What began with traditional brass work has evolved into a comprehensive design house, driven by demand from global designers and retailers.
IndieCrafto was born from a deep reverence for India's rich artisan heritage. Founded in the heart of Moradabad, the brass city of India, we began as a bridge between traditional craftspeople and the modern world, ensuring that centuries-old techniques continue to thrive in contemporary markets.
Our journey started with a simple belief: that authentic craftsmanship deserves recognition, fair compensation, and a sustainable future. Today, we work with over 200 artisan families, preserving not just their craft, but their dignity and livelihood.
Centuries of tradition
Genuine craftsmanship
Supporting families
Known as the Brass City of India, Moradabad has been the epicenter of metalwork craftsmanship for over 400 years.
Over 50 specialized workshops spread across the city, each mastering unique techniques passed down through generations.
Families have preserved metalworking secrets for 15-20 generations, creating an unbroken chain of knowledge.
Recognized globally for its craft excellence and long-standing contribution to India’s cultural heritage.
The story of IndieCrafto emerges from both triumph and tribulation, intertwined with the rich history of Moradabad, the "Brass City of India".
Moradabad sits just 167 km from New Delhi, positioned along key trade corridors and within easy reach of Asia's largest container port hub, Nhava Sheva (JNPT). This gives global buyers faster, smoother access to international markets.
A rare combination of artisan heritage + export infrastructure + strategic geography, making Moradabad a trusted global sourcing hub.
IndieCrafto was born from this crisis, founded by descendants of artisan families who witnessed this decline firsthand. We're not just a business – we're a movement to preserve our heritage. By providing fair wages, modern training facilities, and global market access, we're empowering artisans to continue their legacy with dignity.
As the world changes, so does craftsmanship. IndieCrafto works closely with designers, architects, and global partners to reinterpret traditional techniques through contemporary forms. By blending artisan knowledge with modern design thinking, we create pieces that feel rooted yet forward-looking. Collaboration allows heritage to stay relevant, not frozen in time.
What started as traditional Moradabad brasswork has evolved to meet the contemporary design demand of retailers and brands across the USA and UK. The techniques stay generational; the forms, finishes, and product development now respond directly to what global markets are asking for. Global reach, without losing the soul of craft.
Today, we work with over 200 skilled artisans, many of whom have returned to their craft. Our pieces now grace homes worldwide, telling stories of resilience and artistry. Through digital platforms and international exhibitions, we're bringing Moradabad's craft to global audiences, ensuring these ancient techniques not only survive but thrive in the modern world.
Looking ahead, our focus remains clear: to protect artisan livelihoods while shaping the future of handcrafted design. Through skill development, ethical sourcing, and long-term partnerships, we invest in the next generation of makers. What we build today is not just product—it is continuity, dignity, and a living legacy.
For a retailer building or scaling a homeware assortment, India offers a rare combination: artisan-level quality, material variety, and the order flexibility that factory-scale manufacturers rarely offer.
We partner directly with generational artisan families — skills passed down, not hired for export demand. That means export-grade quality built exactly to your spec, at MOQs flexible enough that you never pay for volume you don’t need yet.
We partner directly with generational artisans capable of export-grade quality built exactly to your requirement — with the MOQ flexibility to keep costs sensible at any order size.
India's craft geography spans metal, wood, glass, and natural fibre work, giving retailers access to a wide range of materials and finishes without sourcing from multiple countries.
A mature export infrastructure — EPCH and FIEO registration, IEC-licensed exporters, and established freight routes — supports reliable international shipping.
Coordinating factories directly means managing sampling, quality control, and export documentation with each one separately. Indiecrafto covers 9 product capabilities from one partner in Moradabad — so you spend less time managing suppliers and more time growing your assortment.
From your first low-MOQ order to a fully private-labeled collection, Indiecrafto grows with your business — one reliable partner across every stage.
Logo engraving, custom hangtags, and retail-ready packaging under your brand.
From 20–25 pcs per SKU, so you can test a collection before scaling it.
Mixed-SKU orders from 8–10 items per SKU, built for growing retail assortments.
— At Indiecrafto, we work directly with artisan clusters and workshops so you get export-grade quality, MOQ flexibility, and a partner invested in growing with you.
